06 De Beers

Old Bond Street, London
Floor Area
220 sq.m

CARPENTE is proud to have worked with De Beers for 20 years, translating its brand vision to key retail spaces in tactile and meaningful ways. Our latest store concept for the world-renowned jewellery brand was unveiled at its London flagship site on Old Bond Street in November 2021.

It welcomes shoppers through a transparent glass storefront into an interior with an inclusive and comfortable ambience, with every element and unique material carefully orchestrated to enhance De Beers’ DNA and amplify its core values. Curved edges, refined textures and accents of earthy tones help achieve this with a soft approach – along with a layout that incorporates snug consultation areas and open retail spaces where freestanding display units allow free flow and a barrier-free experience. CARPENTE oversaw all aspects of the design and delivery from the bespoke staircase, lighting, furniture, cabinetry and exquisitely engineered display vitrines.

The concept also reflects De Beers’ commitment to sustainability, with materials, engineering, construction, and execution all geared towards attaining a Gold LEED (Leadership in Energy and Environmental Design) rating.

Photography by Gilbert McCarragher & CARPENTE


De Beers Display Cases

The design and manufacturing co-ordination on this project was extremely complex, particularly in regard to a set of glass display cases suspended around the circumference of a column.